Viyarshowroom
The primary challenges faced by VIYAR team were the industrial nature of the space, which created acoustic and layout challenges, time constraints, and on-site dilemmas.
Challenge
Contribution
- Design
- Construction works
- Engineering
- Manufacturing
- Installation
The entrance area is highlighted by a large wood-textured portal and a minimalist sign, where the focus is placed on materials rather than advertising.
The spatial experience begins with material – it shapes the first impression and sets expectations for the interaction with the brand.
solution
Visitors are welcomed by a reception desk that defines the character of the entire interior and serves as the key compositional focal point of the space.
The piece is made of Patagonia quartzite, a premium Brazilian natural stone, complemented by an oak frame. Integrated lighting enhances the depth of the natural texture and adds a sense of visual lightness.
The reception desk has become the main point of interaction between visitors and the showroom space, as well as the strong visual anchor of the interior.
solution
The meeting rooms are designed as fully functional workspaces for furniture makers and designers – a comfortable environment for meetings, project discussions, and final decision-making with clients.
room elements
The walls are finished with veneered ViyarWood panels featuring custom geometric patterns that create a unique character for each meeting room.
The materials used in the meeting rooms support the working process, creating an environment for thoughtful decision-making.
solution
The showroom layout is designed to ensure convenient interaction between clients and the company’s products and services.
The fitting pick-up area is implemented as a counter made of sintered stone and stainless steel – a functional element that highlights the industrial character of the space and the manufacturing capabilities of ViyarStone and ViyarMetal.
The new showroom has become a place where partners can discover new tools for their business and explore the latest furniture trends.
solution
The exhibition stands have been redesigned with a new distribution of functional zones, expanded space, and more rational zoning of related product groups and brands. This allows clients to quickly find what they need, get inspired, and easily select materials for their projects.
Challenge
The new showroom also features a dedicated space for presentations, workshops, and training events. Company partners can enhance their professional skills, explore the latest materials and technologies, and gain inspiration to bring their ideas to life.
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