Welcome VIYAR event in London 2025
London
2025
VIYAR at Interzum 2023
TypeEXPO
LocationCologne
Year2023
VIYAR at London Build Expo 2024: expanding into the UK market
From May 20–23, 2023, representatives of the VIYAR network took part in Interzum in Cologne, one of the world’s leading trade fairs for furniture manufacturers and suppliers.
This participation held special significance for the VIYAR team. The brand was first represented at Interzum in 2021; however, the event was held entirely online at that time. As a result, Interzum 2023 became the first opportunity to present VIYAR’s solutions in person to an international audience and effectively marked the brand’s second consecutive participation in the event.
This time, VIYAR’s stand focused on front manufacturing. Visitors had the opportunity to explore innovative materials and solutions, including fronts finished with liquid metal coatings, 90 mm solid oak panels with deep milling, and decorative installations that showcased the factory’s capabilities in colour application and surface finishing.
One of the highlights for visitors was the collection of veneered and solid wood fronts finished with a Soft Touch lacquer. Their unique tactile qualities combined with excellent durability attracted considerable attention from industry professionals.
Throughout the exhibition, an international team from VIYAR’s Ukrainian and Polish offices welcomed visitors to the stand. Company representatives also participated in professional discussions and expert panels, presenting the brand’s manufacturing capabilities and sharing insights with the international furniture community.
Interzum 2023 once again demonstrated that Ukrainian manufacturing can successfully compete on the global stage, while VIYAR’s innovative solutions continue to attract the interest of furniture industry professionals from around the world.
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